Formula R&D — Built for Brand Owners
Custom Formula
Development
Your brand deserves a formula no competitor can replicate. We design flavor-first, application-matched matcha formulas — from concept to production-ready documentation — so you launch with a product that converts and scales.
Who This Is For
Built for Brands That
Refuse to Blend In
Custom formula development is not for everyone. It is for brand owners who understand that a differentiated product formula is a long-term competitive asset — not a cost center.
New Entrants
New Product Brands
Launching your first matcha product and need a formula that stands out from day one — with documented specs that any co-manufacturer can reproduce at scale.
Launch-Ready
F&B Operators
Beverage & Tea Chains
Multi-location chains requiring a signature matcha formula that delivers consistent cup quality across every outlet — with flavor logic built for speed, volume, and margin.
High Volume
Food Producers
Bakery & Food Brands
Producers who need a matcha formula engineered to hold color, flavor, and structure through baking temperatures — tailored to your specific recipe and production process.
Bake-Stable
Wellness Sector
Functional & Health Drinks
Supplement and nutraceutical brands building formulas that combine matcha's bioactive profile with additional functional ingredients — designed for solubility, stability, and label compliance.
FunctionalNot sure if custom development is right for you? Let's figure it out together.
Talk to Our R&D TeamChallenges We Solve
The Formula Problems
Holding Your Brand Back
Generic formulas are the fastest way to become forgettable. Every challenge below has a precise, documented solution in our development process.
The Problem
Every matcha product on the market tastes identical — there's no flavor reason for consumers to choose yours
Our Solution
Structured Flavor Architecture, Not Off-the-Shelf Blending
We develop each formula using a layered flavor logic — base note, mid profile, finish — giving your product a distinct, repeatable taste identity that mass-market matcha cannot replicate.
Proprietary Flavor DesignThe Problem
Flavor and color are inconsistent batch to batch — customer complaints damage brand reputation before you build loyalty
Our Solution
Production-Locked Formula with COA-Verified Parameters
Every formula we develop includes measurable quality parameters — CIE L*a*b* color targets, particle size range, moisture limits — that production must match before any batch ships.
Batch-Verified OutputThe Problem
Development takes 6–12 months, by which time the market trend has moved on or a competitor has launched first
Our Solution
Rapid Prototype Cycle — From Brief to Sample in Weeks
Our on-site R&D lab eliminates supplier handoffs. We compress concept-to-prototype to weeks, not quarters — so your product reaches market while the opportunity still exists.
In-House Lab SpeedThe Problem
Scaling from 5kg prototype to 500kg production changes the product — what worked in testing falls apart at commercial volume
Our Solution
Scale-Up Validation Built into the Development Process
We run scale-up validation as a core phase — adjusting grind parameters, blending ratios, and fixation settings to ensure production output matches prototype specifications exactly.
Scale-Up IncludedNo cost to discuss — our team responds within 48 hours
What We Develop
Five Development
Capabilities, One Partner
From first flavor concept to production-ready documentation — our in-house R&D team handles every development phase, so you avoid the coordination cost and quality risk of working across multiple vendors.
Flavor Design
Taste Profile · Layered Architecture
We engineer your product's taste from the ground up — building a base note, mid profile, and finish that creates a recognizable, repeatable flavor identity unique to your brand.
Functional Formula
L-Theanine · Adaptogens · Low-Sugar
We integrate functional ingredients — energy-boosting adaptogens, low-GI sweeteners, fortifying compounds — while maintaining flavor integrity and clean-label compliance.
Prototype Testing
Sensory Evaluation · Stability Data
Multiple prototype iterations tested across flavor, color, solubility, and shelf stability — with side-by-side comparisons and sensory evaluation reports delivered after each round.
Scale-Up Support
Pilot Batch · Full Production Validation
We bridge the gap between prototype and production by running pilot batches, adjusting processing parameters, and validating that commercial output matches your approved sample exactly.
Documentation & Support
Formula Spec · COA · Production Guide
Full technical documentation package — formula specification sheet, production parameters, quality control benchmarks, and COA framework — so any future manufacturer can reproduce your formula faithfully.
Your formula is a brand asset — built once, used forever.
Share your product brief and we'll confirm which development capabilities apply to your project within 48 hours.
Why It Matters
A Formula Is Your
Most Defensible Asset
Selecting an off-the-shelf matcha grade is not formula development — it is procurement. Custom formula development means building a structured flavor system, engineered for your specific product, your application temperature, your target consumer, and your brand positioning. The result is a product competitors cannot copy by switching suppliers.
Structural Flavor Differentiation — Not Just a Grade Choice
We build your formula around a three-layer taste architecture — base, mid, finish — creating a sensory identity that is measurable, reproducible, and brand-exclusive.
Your Formula Is Locked to Your Brand — Not Shared
Every formula we develop is proprietary to the client. We do not adapt your formula for other buyers. Your specifications, your flavor profile, your competitive edge.
A Proprietary Formula Commands Premium Pricing
Products built on distinctive, documented formulas consistently achieve 20–40% higher retail price positioning than generic-grade alternatives — because the product itself is the differentiator.
How We Work
Six Phases from
Concept to Production
Our development process is sequential, documented, and client-visible at every stage — so you understand exactly where your formula is, what decisions have been made, and what comes next.
Phase 01
Concept Brief
We gather your product vision, target consumer, application context, flavor direction, functional requirements, and regulatory constraints — building a structured brief that defines the scope before any lab work begins.
Product Brief DocumentPhase 02
Prototype Formulation
Our R&D team formulates 2–3 initial prototypes based on your brief, selecting raw materials, grind specifications, and blend ratios to match your target flavor architecture and application parameters.
2–3 Lab SamplesPhase 03
Flavor Optimization
Sensory evaluation rounds with your team — we adjust the flavor profile iteratively, using CIE L*a*b* color measurement and sensory panel data to track changes and converge on your approved target.
Sensory Evaluation ReportPhase 04
Stability Testing
The approved formula is tested for solubility, color retention, moisture stability, and shelf life under simulated storage and application conditions — confirming it performs as designed after processing and over time.
Stability Test DataPhase 05
Scale-Up Validation
We run a pilot production batch using the same processing equipment as full commercial output — validating that the formula scales without deviation, then comparing the batch COA against your approved prototype specifications.
Pilot Batch + COA ComparisonPhase 06
Final Documentation
We deliver the complete formula documentation package: specification sheet with locked parameters, production guide, QC benchmarks, COA framework, and certification records — everything a manufacturing partner needs to reproduce your formula faithfully.
Full Documentation PackageReady to begin your development process? Share your brief and we'll respond within 48 hours.
Submit Your Product BriefWhat We Measure
The Four Parameters
That Define Your Formula
Every formula we develop is evaluated against four measurable dimensions. These are not guidelines — they become the locked quality benchmarks your production must hit on every batch.
In-House QC Laboratory
Every formula parameter is measured against locked COA benchmarks before any batch clears production.
Taste Profile
Flavor Balance
Umami, bitterness, and sweetness ratios locked to your approved sensory target — measurable by amino acid and catechin concentration analysis.
Texture
Mouthfeel
Particle size distribution controlled to ±50 mesh tolerance — determining the silkiness and suspension quality of your finished product in cup or batter.
Dispersion
Solubility
Validated for your specific application temperature and medium — ensuring complete dispersion without clumping in cold brew, steamed milk, batter, or protein shake formulations.
Longevity
Stability
CIE L*a*b* color and aroma compound retention tested at 3-month intervals — confirming your formula maintains approved parameters for the full declared shelf life.
Want to see how we define your formula's quality parameters? We'll walk you through it.
Request a Technical ConsultationDevelopment Directions
Three Paths to a
Market-Winning Formula
Every successful formula starts from a clear strategic direction. These three development paths represent the core positioning angles our clients use — each with distinct flavor logic, ingredient strategy, and market application.
01
Flavor First
Taste Breakthrough · Sensory Identity
When your product needs to win on taste alone — against premium competitors, in blind consumer tests, or on first sip. We engineer a flavor profile with a distinct base note, layered complexity, and a finish that lingers in memory. Your formula becomes the reason customers return.
- Premium beverage menus & specialty lattes
- High-street retail matcha products
- Signature dessert and confectionery lines
02
Market Trend Driven
Consumer Insight · Timing Advantage
When your brand needs to move fast on an emerging consumer trend — we translate market signals into a formula ready for launch while the opportunity is still open. From floral-forward profiles to low-sugar reformulations and plant-based beverage formats, your formula arrives market-ready.
- RTD bottled matcha & functional beverages
- Low-sugar & clean-label product lines
- Plant-based & dairy-alternative formulations
03
Custom Functional
Bioactive · Performance · Health Claims
When your product needs to do more than taste good — we integrate functional ingredients into the matcha base without compromising flavor, solubility, or label compliance. L-theanine enhancement, adaptogen blending, nootropic stacking, prebiotic fiber addition — engineered for efficacy, stability, and regulatory alignment.
- Energy & focus supplements with matcha
- Gut-health & prebiotic functional drinks
- Sports nutrition & performance powder blends
Results We've Delivered
Formulas That
Moved the Market
Formula development only counts when it translates into commercial results — faster launches, stronger sales, and products consumers return for.
Beverage Chain
Launched in 6 Weeks
Southeast Asia · Premium Café Chain
Signature Matcha Latte — Regional Launch
A 120-outlet specialty café chain needed a signature matcha formula that would taste consistent across every location and outperform competitor menu items. We developed a steam-fixed, umami-forward formula with a locked grind specification — moving from brief to approved prototype in 6 weeks and to production delivery in 10.
Bakery Brand
+38% Sales Uplift
Germany · Premium Bakery Chain
Matcha Roll Cake Line — Reformulation
A European bakery group found their existing matcha source produced dull, brownish cakes after baking. We reformulated using a hot-air fixed grade optimized for color retention at 180°C, with an adjusted particle size to improve batter integration. The relaunched line delivered vivid jade color and stronger matcha aroma through the full bake cycle.
Wellness Brand
USDA Organic Certified
United States · Health & Supplement Brand
Functional Matcha Blend — US Market Launch
A US wellness brand needed an organic matcha formula blended with L-theanine concentrate and ashwagandha that could dissolve cleanly in cold water and meet USDA Organic certification requirements. We developed a cryogenically milled base with optimized particle distribution for cold dispersion — delivering full certification documentation alongside the formula.
Your product could be the next success story. It starts with a brief.
Start Your Formula DevelopmentThe Business Case
See the Return Before
You Make the Decision
Custom formula development is an investment — and like any investment, it has a measurable return. Compare it directly against the generic sourcing approach your competitors are still using.
| What You're Comparing | Generic Grade Sourcing | Custom Formula Development |
|---|---|---|
| Product Uniqueness | None — any competitor can source identically | Proprietary — locked exclusively to your brand |
| Time to Market | Fast — but no flavor competitive edge on arrival | Weeks to prototype — market-ready with differentiation |
| Retail Price Positioning | Commodity pricing — constant price pressure | 20–40% premium achievable on a differentiated formula |
| Cost Stability | Volatile — tied to commodity market fluctuations | Predictable — formula parameters lock your input specs |
| Brand Recognition | Low — identical taste to competing products | High — product taste becomes a brand signature |
Price Premium Potential
Proprietary formulas consistently command higher retail positioning than generic-grade alternatives across beverage, bakery, and supplement categories.
Concept to Production-Ready
From brief submission to approved, scale-validated formula — our in-house R&D lab compresses timelines that typically take 6–12 months elsewhere.
Exclusive Brand Ownership
Your formula is never shared, adapted, or offered to any other buyer. It exists only for your brand — and travels with you to any production facility.
Documentation Delivered
Formula spec sheet, production parameters, COA framework, and quality benchmarks — everything any future manufacturer needs to reproduce your product faithfully.
Ready to see the return in your category? Let's model it together.
Request a Commercial ConsultationOur R&D Capability
In-House R&D Laboratory
Sensory Evaluation
Particle Analysis
The Lab That Backs
Every Formula We Build
As China's first dedicated professional matcha research and production enterprise — and the designated National Matcha Processing Technology R&D Center — our laboratory capabilities are the infrastructure behind every formula we develop. No external contractors. No guesswork.
Expert R&D Team
Dedicated food scientists and tea processing specialists with 30+ years of accumulated matcha formulation knowledge.
Multi-Process Selection
Steam fixation and 380°C hot-air fixation on the same site — giving your formula access to two entirely distinct flavor profiles from one partner.
Scale-Up Parameter Optimization
Pilot batch production on the same equipment as full commercial runs — validating formula performance before any large-volume commitment is made.
Stability Testing System
Accelerated shelf life testing across color, moisture, aroma volatiles, and functional compound retention — providing documented stability data per formula.
Formula Specification
Every Parameter,
Locked and Documented
When we hand over your formula, you receive more than a recipe. You receive a complete specification document with locked, testable parameters your production team can verify on every batch — indefinitely.
| Parameter | Measurement Method | What It Controls in Your Formula |
|---|---|---|
| Flavor Balance | L-Theanine & Catechin HPLC | The ratio of umami sweetness to bitterness — the core of your product's taste identity and the first thing consumers judge. |
| Mouthfeel | Laser Diffraction · D50 <10μm | Particle size controls texture in cup — the difference between a silky, premium experience and a gritty, cheap one. |
| Solubility | Dispersion Rate · Target Temp | How fully the powder integrates into your medium — validated for your exact application temperature and liquid matrix. |
| Color Value | CIE L*a*b* Colorimetry | Quantified jade-green benchmark — ensures every production batch visually matches your approved prototype within tolerance. |
| Moisture Content | Karl Fischer Titration · <5% | Controls clumping, shelf life, and powder flow — a critical parameter for consistent dosing and packaging performance. |
| Stability | Accelerated Storage · 40°C/75%RH | Color and aroma retention confirmed over declared shelf life — so your product performs as designed from production to consumer. |
| Shelf Life | Real-Time + Accelerated Testing | Minimum 24 months from production date, validated under nitrogen packaging and ambient storage conditions. |
Formula Documentation Package
Every formula ships with a complete documentation package:
Your formula documentation is portable — any qualified manufacturer can use it to reproduce your product, independently of us.
Want to see a sample formula specification document? We'll share one on request.
Request a Sample Spec DocumentCompliance & Supply
Your Formula, Backed by
Full Compliance Infrastructure
A differentiated formula only delivers commercial value when it clears customs, passes compliance audits, and ships reliably. Our certification framework and supply chain infrastructure ensure your formula never stalls before it reaches consumers.
USDA & EU Organic
Triple-certified under USDA NOP, EU EC 834/2007, and China Organic — covering farm, processing, and handling. Organic Trade Certificates issued per shipment for US and European market entry.
US · EU · ChinaISO 22000 & FDA
GFSI-recognized food safety management certification covering HACCP and prerequisite programs — plus AIB International certification, the gold standard for bakery and food ingredient suppliers globally.
Food Safety · BakerySafety Test Reports
483-point pesticide residue panel on every batch, with third-party SGS and Eurofins reports available on request. Heavy metals, microbial, and contaminant screening included as standard.
All MarketsHALAL & JAS
Certified compliant with Islamic dietary law and JAS supervision — enabling distribution across Southeast Asia, the Middle East, and US and European kosher-observant consumer segments.
ME · SE Asia · Israel
3,500-Acre Proprietary Tea Garden — Hangzhou, Zhejiang
Complete vertical supply chain — farm to finished formula, no third-party sourcing.
1,000 Acres of Owned Tea Garden
Our proprietary Maoshan garden means your formula's raw material is controlled from the ground up — same cultivar, same shading protocol, same harvest timing, batch after batch.
Full Vertical Production Control
From leaf fixation to packaging, every process step happens on our own production site — no outsourcing, no handoff risk, full traceability from harvest batch to shipment.
Scalable from 5kg to 10,000kg+
Start with a small trial run to validate your formula in-market, then scale to full commercial volume without changing suppliers, specifications, or documentation.
Export to 10+ Countries — Documentation Ready
Experienced with FDA import requirements, EU customs documentation, and halal/kosher certification processes — your formula ships with a complete compliance document pack.
Need certification documents for your compliance team? We'll send them with your sample.
Request Certification DocumentsStart Your Matcha Partnership with a Reliable Source
We grow, process, and export our own matcha. No middlemen — which means better quality, more stable pricing, and a supply chain you can depend on season after season.
Thank you — a member of our team will respond within one business day.