Tea Powder Series — Oolong Tea Powder
Oolong Tea Powder for
Premium Beverage Innovation
Rich layered aroma. Smooth balanced taste. The semi-oxidized tea base that sets your beverage apart in a crowded market.
20+ Years
Tea Processing
Experience
Dual Technology
Semi-Oxidized
Processing System
Stable Supply
Consistent Batch
Quality Guaranteed
Global Export
Shipped to
15+ Countries
Understanding Oolong
Between Green & Black —
A World of Its Own
Oolong tea powder is derived from semi-oxidized tea leaves — processed beyond green tea but not fully oxidized like black tea. This precise middle ground is where layered aroma, smooth taste, and memorable aftertaste all come together in one ingredient.
Semi-Oxidized — The Sweet Spot
Oxidation level of 15–85% gives oolong its signature balance: none of green tea's vegetal edge, none of black tea's harsh tannins. Just smooth complexity with lasting finish.
Layered Aroma That Lasts
Natural floral and roasted notes are locked into the powder through precise processing — delivering a complex, multi-dimensional flavor profile that elevates every beverage it touches.
Ultra-Fine Powder for Any Application
Precision milling to 600–1000 mesh ensures full dispersion in milk teas, lattes, cold brews, and desserts — giving you consistent flavor intensity across every serving.
Core Flavor Identity
"Floral warmth meets roasted depth — a smooth, layered finish that builds brand memory."
Tea Type Comparison
Why Oolong Outperforms
Green & Black for Modern Beverages
Green tea is light. Black tea is heavy. Oolong hits the balance that today's premium beverage market is actively looking for — complex, approachable, and layered enough to anchor a differentiated product line.
Green Tea Powder
Light · Vegetal · Familiar
Oolong Tea Powder
Balanced · Layered · Distinctive
Black Tea Powder
Bold · Heavy · Familiar
Oolong = the ideal base for premium beverage brands with broad consumer appeal.
Stand out from green tea and black tea with a tea base that consumers perceive as elevated — but still approachable.
Market Opportunity
The Market Is Moving
Toward Oolong
Consumer tastes are evolving beyond the familiar. Brands that adopt oolong now are positioning ahead of a wave already reshaping beverage menus across Asia, Europe, and North America.
Consumer Upgrade Trend
Premiumization Accelerating
Consumers are no longer satisfied with standard red or green tea drinks. They seek layered flavors that signal quality — oolong delivers exactly that at accessible price points.
Richer, More Memorable Flavor
High Repeat Purchase Rate
The floral-to-roasted aroma spectrum creates a tasting experience that customers remember and return to. Flavor memorability directly drives repeat purchase — and brand loyalty.
Brand Differentiation Tool
Low Competitive Density
In markets flooded with matcha and fruit teas, oolong represents a credible, sophisticated alternative — giving your product line a distinct identity that is genuinely hard to replicate.
Growing in Asia & Western Markets
Dual-Market Growth
Oolong is already mainstream in Taiwan and China — and is now seeing rapid expansion in Europe and North America as consumers explore East Asian tea culture through beverage formats they trust.
Ready to capture oolong's market momentum? Start with a sample — no commitment required.
Request a SampleProduct Applications
Four Formats, One
Versatile Tea Base
Oolong tea powder performs across the full beverage and food development spectrum — from milk teas and lattes to cold brew and desserts. Each application unlocks a distinct dimension of oolong's layered flavor profile.
Milk Tea
Oolong Milk Tea
Floral · Creamy · Smooth Finish
The natural floral notes of oolong pair beautifully with milk, creating a layered, elegant drink that outperforms standard black milk teas in perceived quality — and repeat orders.
Premium Positioning
Latte
Oolong Latte
Roasted · Warm · Balanced Depth
The roasted undertones of oolong complement steamed milk the way espresso does — making it an ideal anchor for specialty coffee shop menus seeking a premium non-coffee hot drink.
Café Ready
Cold Brew
Cold Brew Drinks
Crisp · Light Sweetness · Clean Aftertaste
Oolong's gentle sweetness and clean finish shine in cold formats — delivering a refined RTD beverage with excellent shelf stability and a taste profile that needs no sweetener to feel premium.
RTD Ready
Dessert & Bakery
Desserts & Bakery
Aromatic · Subtle Floral · Heat Stable
Unlike green tea, oolong's roasted-floral character holds through baking temperatures — creating cakes, cookies, and ice creams with a recognizable, sophisticated flavor that sets brands apart on shelf.
Baking StableDeveloping a new oolong product? We'll match the right grade to your application.
Discuss Your ApplicationFlavor Profile
A Taste That Builds
Brand Memory
Oolong's flavor is not a single note — it is a progression. Each sip opens with floral brightness, transitions through roasted warmth, and closes with a smooth lingering finish that makes consumers reach for a second cup.
Roasted & Floral Notes
The characteristic semi-oxidized aroma — warm roast meets fresh orchid. Instantly recognizable, impossible to replicate with green or black tea alone.
Smooth & Slight Sweetness
Natural sugars preserved through precise oxidation control deliver a gentle sweetness that reduces the need for added sweeteners — lowering cost while lifting perceived quality.
Balanced Bitterness
Low tannin content from semi-oxidation means bitterness is present but controlled — adding structure and complexity without the astringency that drives customers away from black tea drinks.
Lingering Aftertaste
The finish lasts. A warm, pleasant aftertaste that lingers long after the last sip — the single characteristic most strongly associated with repeat purchase intent in beverage consumer studies.
Semi-Oxidized Oolong Tea Powder
Fine milled 600–1000 mesh · Warm amber tone · Full dispersion
Product Specifications
Three Grades,
One Consistent Standard
Every grade is produced with the same semi-oxidized processing foundation — differentiated by roast level, particle size, and application fit. Each ships with a full Certificate of Analysis and complete compliance documentation.
OLP-P800
Light roast · Floral forward · Specialty beverage grade
CIE L*≥65
(≤18 µm)
OLP-M600
Medium roast · Balanced profile · Dual-use grade
CIE L*55–65
(≤25 µm)
OLP-H400
Heavy roast · Intense · Bakery & industrial grade
CIE L*≤55
(≤38 µm)
Need a custom specification? We adjust roast, grind, and moisture to your formula.
Request Full Spec SheetIndustry Challenges
The Problems Holding Your
Beverage Line Back
Every beverage developer we talk to faces the same four walls. Recognizing them is the first step to building a product line that actually breaks through.
Challenge
Product Homogenization
Red tea and green tea flood every menu. Consumers cannot tell the difference between brands — and have no reason to choose yours over the next one at the same price point.
Lost market shareChallenge
Single-Note Flavor
One-dimensional taste profiles drive low repeat purchase. Customers try once, feel nothing memorable, and switch. A flat flavor is a flat revenue curve — no matter how good the packaging is.
Low repeat purchaseChallenge
No Premium Tier Product
Standard tea bases can't justify a premium price — so margins stay thin. Without a genuinely elevated ingredient, raising retail price feels risky and looks unjustified to the consumer.
Compressed marginsChallenge
Difficult to Differentiate
When every brand uses the same base ingredients, differentiation must come from branding alone — which is expensive, fragile, and easily copied. The only durable advantage is a better-tasting foundation.
Rising marketing costsScroll down to see each solution mapped to each challenge.
How We Solve It
From Ordinary Drinks
to Premium Beverage Lines
Each challenge in beverage development has a direct answer in our oolong tea powder system. Here is exactly how we help your brand make the leap from standard to standout.
The Challenge
Products look and taste the same as every competitor on the shelf
Our Solution
A Tea Base No Competitor Has
Oolong tea powder's floral-roasted character is immediately recognizable and genuinely difficult to source elsewhere at commercial grade. Your product looks different, smells different, and tastes different — from the first sip.
Immediate StandoutThe Challenge
Flat, one-note flavor drives low repeat purchase and weak brand recall
Our Solution
Layered Flavor That Builds Brand Memory
Oolong's multi-note progression — opening floral, developing roast, closing smooth — creates a tasting experience consumers actively remember and seek again. Flavor complexity is the most cost-effective driver of repeat purchase.
Higher RetentionThe Challenge
No credible premium tier product to justify higher price and better margins
Our Solution
Help You Build the Premium Line
Oolong's consumer perception is inherently elevated — it signals craft, heritage, and quality without requiring expensive marketing to explain. Switch your base, keep your existing infrastructure, and move into a higher margin tier immediately.
Margin ExpansionThe Challenge
Batch inconsistency makes it impossible to maintain the product quality your customers expect
Our Solution
Stable Supply, Verified Every Batch
30+ years of semi-oxidized tea processing means our flavor output is measured, documented, and reproducible. Every shipment comes with a COA covering color, particle size, and moisture — so you can scale with confidence and zero quality surprises.
COA Every BatchProcessing Technology
Precision at Every
Stage of Production
Oolong tea powder quality is determined long before grinding. Our three-stage process — semi-oxidation control, precision roasting, and ultra-fine milling — is what separates a memorable cup from a forgettable one.
Stage 01
Semi-Oxidized Tea Processing
Precise oxidation control at 15–85% — the critical step that defines oolong's balance of floral freshness and roasted depth.
Stage 02
Precision Roast Control
Calibrated roast profiles from light floral to deep roast — client-selectable per grade.
Stage 03
Ultra-Fine Milling
400–1000 mesh low-temperature grinding locks in aroma and ensures full dispersion.
QC
In-House Lab Testing
Color, particle size, moisture and residue checked per batch.
Pack
N₂ Sealed Packaging
Nitrogen-flushed foil bags in a clean-room environment.
Precisely Controlled
≤15 µm Particle
Roast — Client Selectable
SGS / Eurofins Available
Want to see the process firsthand? Virtual and in-person factory visits welcome.
Book a Factory VisitWhy Choose Us
Four Reasons Buyers
Stay with Us Long-Term
Switching tea powder suppliers is expensive and risky. Here is exactly why brands that trial our oolong powder rarely go looking elsewhere.
30 Years of Tea Processing Mastery
Est. 1995 · Pioneer Producer
Three decades of semi-oxidized tea processing means we have solved every production challenge that would take a new supplier years to encounter. Your supply chain benefits from 30 years of institutional knowledge — immediately.
Dual-Technology Processing System
Steam + Roast — Both On-Site
We operate both steam-fixed (preserving floral freshness) and roast-controlled oxidization lines at the same facility. One supplier, two entirely different flavor directions — with zero auditing complexity for your procurement team.
Stable Flavor Output, Every Batch
COA Issued Per Shipment
Flavor consistency is not a promise — it is a documented, measurable standard. CIE L*a*b* color values, particle size distribution, and moisture content are verified per batch, with side-by-side COA comparisons available on request.
Scale-Ready Supply Infrastructure
5kg Trial → Full Volume Orders
Start with 5kg to validate quality. Scale to thousands of kilograms when you are ready — with no change in grade, process, or documentation. Our production capacity is built for brand growth, not just initial orders.
Ready to verify these claims? A sample tells you more than this page ever could.
Request a SampleOEM & Customization
Your Formula,
Your Brand
Off-the-shelf grades are the starting point. For brands building a distinctive product, we work directly with your development team to engineer an oolong powder that no competitor can replicate — because it was built specifically for you.
Roast Level Custom
Light · Medium · Heavy · Bespoke
- Dial in exact oxidation depth for your application
- Light roast for floral milk tea bases
- Heavy roast for bakery and confectionery use
- Blended profiles available on specification
Flavor Adjustment
Aroma · Sweetness · Finish Tuning
- Enhance floral notes for premium beverage menus
- Reduce astringency for cold brew formats
- Boost roast depth for baked goods
- Custom blends with complementary tea bases
Private Label
Your Brand · Your Packaging
- Custom branded bags, boxes and canisters
- Sizes from 100g retail to 25kg bulk
- Full compliance documentation under your brand
- Design collaboration available on request
Beverage Formula Support
R&D · Ratio · Recipe Guidance
- Powder-to-milk ratio guidance for milk teas
- Cold brew extraction parameter recommendations
- Baking incorporation ratios for dessert use
- Stability testing support for RTD development
Tell Us Your Brief
Share your product concept, application, and target market — we respond within 48 hours with a tailored OEM proposal.
Client Case Studies
Real Brands,
Real Results
Two scenarios we encounter constantly — and how oolong tea powder turned each challenge into a product line advantage.
Case Study 01
A specialty beverage brand wanted to launch a premium tier product line — but had no tea ingredient that justified a meaningfully higher price point or created genuine consumer excitement.
Switched from standard black tea base to our OLP-P800 light-roast oolong powder. Reformulated their signature milk tea with a new floral-forward flavor profile and positioned it as their premium house blend.
Premium line launched at a 35% higher price point than existing menu items. Became the brand's top-selling SKU within 3 months — driven by word-of-mouth on taste differentiation alone.
One ingredient change repositioned an entire brand tier — without new infrastructure, new equipment, or new suppliers beyond us.
Case Study 02
A regional beverage chain had a menu full of homogenized products — every drink tasted similar to competitors. Customer acquisition was expensive and brand loyalty was weak.
Added a dedicated Oolong Series to the menu using our OLP-M600 medium-roast grade — three signature drinks built around oolong's floral-roasted flavor identity, marketed as a distinct product family.
Oolong Series drove a 22% increase in new customer trials in the first two months. The series became the chain's most-shared product on social media, creating organic acquisition at zero incremental marketing spend.
A new product series gave the brand a distinct identity in a crowded market — and a reason for customers to choose them over every other option on the street.
Could oolong do the same for your brand? Let us build the brief together.
Discuss Your OpportunityFAQ
Questions We Answer
Before You Ask
The questions that matter most when sourcing oolong tea powder for the first time — answered precisely, so your procurement decision can move forward without delays.
Black tea is fully oxidized (95–100%), producing a bold, heavy flavor with pronounced tannins. Oolong tea is semi-oxidized (15–85%), giving it a layered character — floral brightness in lighter grades, warm roasted depth in heavier grades — without the astringency of black tea. For premium beverage applications, oolong delivers a more complex, memorable, and versatile flavor profile that supports higher price positioning.
Yes — it is one of oolong's strongest applications. Oolong's natural sweetness and low astringency pair exceptionally well with milk, cream, and plant-based alternatives. The floral notes remain perceptible through dairy, creating a layered milk tea that stands apart from standard black milk tea. We recommend our OLP-P800 (light roast) or OLP-M600 (medium roast) grades for milk tea applications, and can provide recommended powder-to-milk ratios for your formulation.
Yes, and this is documented — not just asserted. Every production batch is measured against fixed CIE L*a*b* color parameters, particle size distribution, and moisture content specifications. Batches outside tolerance are not released. We also provide side-by-side COA comparisons between your approval sample and each bulk shipment, so you can verify consistency quantitatively before accepting the order.
Standard grades (OLP-P800, OLP-M600, OLP-H400) have a minimum order of 5kg — designed specifically to let new clients validate quality at commercial scale before committing to volume. Custom OEM orders and private label projects carry different minimums depending on specification complexity; our team confirms the applicable MOQ in the first response to your inquiry. There is no minimum for samples — these ship free of charge.
Yes, fully. Our OEM service covers custom roast profiles, grind fineness, flavor blending, and moisture specifications — engineered to your brief. For private label, we develop packaging in your brand's identity across 100g, 1kg, 5kg, and 25kg formats, with all compliance documentation (COA, certifications, spec sheets) issued under your product name. Contact us with your product concept and we will provide a tailored proposal within 48 hours.
Our oolong tea powder is produced under the same certification framework as our full product range: ISO 22000, FSSC 22000 (GFSI-recognised), HALAL, and KOF-K Kosher. Organic-certified variants are available under USDA Organic, EU Organic, and China Organic on request. Every shipment includes a full Certificate of Analysis. Third-party testing via SGS or Eurofins is available on request for buyers with specific market compliance requirements.
Still have questions? Our team replies within 48 hours.
Ask Us DirectlyStart Your Matcha Partnership with a Reliable Source
We grow, process, and export our own matcha. No middlemen — which means better quality, more stable pricing, and a supply chain you can depend on season after season.
Thank you — a member of our team will respond within one business day.